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OfficeHours.FM

Carrie Dils

Each week I take you inside the virtual offices of my amazing guests, where we talk about WordPress and entrepreneurship. This interview-style show is both entertaining and informative.

Archived from iTunes at https://itunes.apple.com/us/podcast/officehours-fm/id881623176. Items in this collection are restricted.

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May 31, 2018 Carrie Dils
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Tonya Mork is the Founder of Know the Code, with an impressive engineering background of 22 years building and leading teams in automating equipment and processes. In today’s episode, we discuss balancing automation and people, and measuring the cost of automation.  
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May 10, 2018 Carrie Dils
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Brian Casel is the Founder of Audience Ops, a content marketing service that powers blogs from creation to publication, and host of Productize Podcast. In today’s episode, we dive deep into the nitty-gritty details surrounding task breakdown and the level of detail it takes to create a systemized process that saves you time.
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May 3, 2018 Carrie Dils
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Chris Lema is the Vice President of products and innovation at the hosting company Liquid Web. He spends his time building out WordPress offerings and WooCommerce hosting. In this episode, we discuss how to segment your audience by their behaviors and interests, and the importance of segmentation before automation.
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Apr 26, 2018 Carrie Dils
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Founder of Double Your Freelancing and co-founder of RightMessage, Brennan Dunn is a creator in the true sense of the word. From freelancing to running his own web development agency, to creating software, and consulting, he has a wealth of experience to share. In today’s highly requested episode, we discuss why small tasks deserve automation, how to truly personalize automation, and soft segmentation.
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Apr 19, 2018 Carrie Dils
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Bill Erickson has been a WordPress Developer for 12 years, helping individuals, small businesses, and large companies build their sites. In today’s episode, we discuss all things code, from templates and automation to Bill’s perspective on time management.
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Apr 12, 2018 Carrie Dils
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Chris Ford is the Project Manager for Reactiv Studios. She began her career as a classically trained graphic designer, but soon fell into web development and has been in the field for 20 years. In today’s episode, we discuss how automation saves time, the importance of customizing automation, and how it’s not unlike muscle memory.
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Apr 5, 2018 Carrie Dils
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Jason Resnick, also known as Rezzz online, is a web developer who specializes in helping ecommerce and online businesses boost their conversion rates. He also assists other freelancers in building a sustainable businesses. In today’s episode, we discuss how automation relates to the customer experience and the importance of crafting your content with hard data.
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Mar 29, 2018 Carrie Dils
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In today’s episode, Jeff Large shares why finding your domino can make your process more effective, advice that has inspired him, and why podcasting is not only powerful, but might be a key puzzle piece missing from your marketing strategy.
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Mar 22, 2018 Carrie Dils
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Troy Dean of WP Elevation offers an interesting perspective on balancing automation with human creativity. In today’s episode, he shares what his years of experience of running a digital agency and online community have taught him about automation, business, relationships, and fatherhood.
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Mar 14, 2018 Carrie Dils
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Welcome to the kick-off of Season 5, focused on automation. Beka Rice is Head of Product at SkyVerge and has an obsession with all things automated. Today, we discuss why automation doesn’t have to be inhuman, how the order confirmation is actually the beginning of the customer relationship and what questions to ask in a discovery meeting. Produced by Come Alive Creative
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Aug 15, 2017 Carrie Dils
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Aug 8, 2017 Carrie Dils
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Diane Kinney and I continue our conversation on project management.
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Aug 1, 2017 Carrie Dils
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Jul 25, 2017 Carrie Dils
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On today’s episode, Carrie interviews Karim Marucchi and Rian Kinney about contracts and what to consider when you are preparing to work with a client.
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Jul 17, 2017 Carrie Dils
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Jul 11, 2017 Carrie Dils
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On today's episode, Carrie is interviewing Troy Dean. This is Troy's second interview on officehours.fm.  Troy and Carrie are discussing project scoping and putting your business in the best possible position with the client that will make you (and your client) more successful.
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Jun 27, 2017 Carrie Dils
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Join me as indepdent web contract Jordan Rupp and I discuss what goes into a formalized discovery process for a web project.
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Jun 27, 2017 Carrie Dils
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Jun 20, 2017 Carrie Dils
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In this episode, Carrie talks with Erin Flynn about Client Onboarding and how this process can be simplified by using templates and communicating regularly with your client.
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In this episode, Carrie and Heather talk about Contact Relationship Management (CRMs) and how that applies to a freelancer or small agency. The discussion covers when you get that customer in the door and launch the project all the way establishing a retainer agreement with them.
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In this podcast, Carrie interviews Brett Cohen CEO & co-founder of emagine, a digital agency located south of Boston, MA. Brett shares his insights of sales and marketing the “hard way” where there is no substitute for calling and meeting people face to face.
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Apr 14, 2017 Carrie Dils
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Mar 27, 2017 Carrie Dils
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  What we talked about Managing expectations from the very first interaction with a client Taking ownership of every aspect of a project Addressing "issues" immediately (no festering) Adversarial relationship toward customers Handling hard conversations (and keeping the emotion out) The best (and worst) forms of communication
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Mar 20, 2017 Carrie Dils
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What we talked about Using a business plan to decide what services you'll offer and what you won't Before choosing your ideal customer, you need to have customers to choose from :) When it's time to grow a team (and how to find the right people) Managing cash flow Business, communication, and tech tools used at WPRiders.com The importance of a mentor
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Mar 13, 2017 Carrie Dils
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What we talked about The process of developing a customer niche Just because you gear marketing toward your niche doesn't mean you can't serve others The three-level marketing strategy  How to get a client ASAP Building confidence in yourself The importance of content (and tips for getting into the swing of content creation) Vetting potential clients
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Mar 10, 2017 Carrie Dils
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Solving all the problems.
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Mar 6, 2017 Carrie Dils
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What we talked about The origins of managed WordPress hosting Serving a niche in a crowded space Find your differentiators that set you apart from the competition Empowering others (teammates) to make decisions and take responsibility for the outcome Working through explosive topics (i.e. politics) with your team Expressing opinion as a company vs an individual Joshua shares what inspires him
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Feb 27, 2017 Carrie Dils
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What we talked about Going from solo owner/operator to a partnership Accountability in a partnership Inbound marketing Engaging with your site visitors Serving up content based on who's looking How to get someone into your marketing funnel
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Feb 20, 2017 Carrie Dils
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Marketing is simply building trust and empathy with a group of people by talking to them. - Paul Jarvis What we talked about Email marketing as two-way communication We hate marketing because we don't understand it Alienate most people in order to get the right people on your email list Unless there's engagement, having a huge list is meaningless Email automation doesn't have to be intimidating Getting started with email marketing Episode links Paul Jarvis on Twitter Paul Jarvis website (and...
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Feb 13, 2017 Carrie Dils
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What We Talked About Freelancing "back in the day" Turning a passion into a revenue stream Opportunities to systematize repetitive tasks Opportunities to upsell clients (while offering great value) Quarterly "temperature" calls Defining your ideal client (and evolving that over time) Taking time away from work to work on your business Self/soul searching to figure out what it is we want to work on
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Feb 6, 2017 Carrie Dils
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What we talked about Setting financial stretch goals (and achieving them) The power of saying your goals "out loud" Investing in your business Serving a micro-niche vs a general client base (and how that can help with content strategy) The value and importance of live industry events
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Feb 3, 2017 Carrie Dils
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Jan 30, 2017 Carrie Dils
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What we talked about Getting out from behind the computer and meeting folk Expressing yourself through content Having a professional online persona Getting into the habit of writing with directive journaling v  Brainstorming content Promoting your content (and others)
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Jan 23, 2017 Carrie Dils
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What we talked about Being different in a crowded space Internalizing what others are doing and then innovating on it Copying someone's motivation vs copying someone's results Be the freelancer that answers the phone! If your offer isn't interesting and compelling, get a job and learn new things Risk dynamic as a freelancer vs an employee Go deep, not wide
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Jan 16, 2017 Carrie Dils
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What we talked about How to do your own content marketing by making a brand plan What to do if you started blogging before you had a brand plan The backstory behind Pamela's new book, Master Content Marketing Writing (confidently) even if you don't feel like a "writer" Content marketing as a creative act Education through content
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Jan 9, 2017 Carrie Dils
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What we talked about You will never get the complete story from an email or a Slack message. - Karim Marucchi Account management for small agencies and freelancers Using account management as business development Differences between an account manager and a project manager Coming across to your clients as the expert The importance of "face time" vs email Using email as a followup to a conversation, not the conversation itself Tips for composure and "positive control" in...
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Jan 6, 2017 Carrie Dils
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Jan 2, 2017 Carrie Dils
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What we talked about The isolation and anxiety many freelancers feel Online relationships vs real-world friends How to make connections online Being your true self online without oversharing Active listening Mental health maintenance How to find the right therapist Yoga!
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Dec 26, 2016 Carrie Dils
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What we talked about Benefits and challenges of serving a specific vertical niche Custom theme builds vs commercial Differentiating yourself in a crowded market Sustainable pricing Consolidation/tightening of the WordPress ecosystem Improving the "WordPress experience"
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Dec 15, 2016 Carrie Dils
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What we talked about Educating prospective clients The unique challenge of offering services in a small community Preparing for seasonality (the lows and highs) Working locally (vs digitally) Goal setting Building monthly recurring client revenue
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Dec 12, 2016 Carrie Dils
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What we talked about White-labeling plugins Terrible plugin ideas GPL & software licensing A Black Friday rant about Envato Sustainable product sales The WordPress community outside the US
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Dec 9, 2016 Carrie Dils
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What we talked about WordCamp US and the Patheon drama GoDaddy's year of acquisitions and partnerships LoopConf in 2017 WordPress 4.7 & REST API What's up with Calypso? Do we need to learn JavaScript deeply? Backend vs Front-end developers Tips from the panel
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Dec 5, 2016 Carrie Dils
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Nov 28, 2016 Carrie Dils
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Nov 21, 2016 Carrie Dils
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Nov 14, 2016 Carrie Dils
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Here's some of what we talked about: Working in a partnership Serving a niche audience Vetting clients Maintenance plans Design inspiration
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Nov 6, 2016 Carrie Dils
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Nov 4, 2016 Carrie Dils
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Season 3 of OfficeHours.FM is here! My panel of guests includes Rebecca Gill, Diane Kinney, and Matt Medeiros. Sometimes irreverent, sometimes serious, we cover the WIX GPL debate, subscription-based business models, and the impact of the REST API on businesses.
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Aug 26, 2016 Carrie Dils
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This week I’ve got Beka Rice, Operations Manager for SkyVerge, Leading Contributor at Sell with WP, and Content Manager for Shop Storm. Somehow she manages to have free time and in that free time she’s traveling the world with her husband, eating at Chipotles along the way. On this final episode of Season 2, join us for a lively discussion on e-commerce in WordPress, what the product development process looks like for WooCommerce, and the unique challenges of working while traveling.
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Aug 19, 2016 Carrie Dils
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Travis VandeNoord
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Aug 11, 2016 Carrie Dils
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Join me with podcast host Jon Nastor for a great discussion on podcast, sponsorships, and building business through relationships.
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Aug 5, 2016 Carrie Dils
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Join me with Lee Jackson from the WP Innovator podcast.
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Jul 29, 2016 Carrie Dils
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In this episode the interviewer becomes the interviewee! Join as special guest host Tom McFarlin interviews Carrie Dils.
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Jul 25, 2016 Carrie Dils
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Guest Neill Feather, president of SiteLock, discusses WordPress site security. zbq8ucbj
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Jul 10, 2016 Carrie Dils
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Interview with Chris Ducker
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Jun 30, 2016 Carrie Dils
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After several years of running a general WordPress design and development agency, Michael Steele and his co-founder Travis Northcutt saw the writing on the wall: specialize or die. In 2014, they shifted their positioning and the focus of their services entirely toward helping entrepreneurs create membership products and build subscription-based platforms. I’m thrilled to have Michael on the show to talk about his experience shifting focus from one-time project fees to a recurring revenue...
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Jun 24, 2016 Carrie Dils
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Plugins, Products, and Pricing, Episode 105 by Carrie Dils
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Jun 24, 2016 Carrie Dils
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One of the biggest hurdles I’ve discovered for freelancers and new business owners is how to handle finances. After all, we’re experts in our craft – not accountants. The nuances of tax law or even basic money management are overwhelming. This week we’re going to chat with Amy Northard, a certified public accountant who’s target market is freelance creatives.
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Jun 17, 2016 Carrie Dils
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Chris Ford: teacher, designer, manager, entrepreneur and oh so much more! I’ve known Chris for years through the WordPress community and got to meet her for the first time at WordCamp Orange County 2014. More recently I’ve had the privilege of working with her at Crowd Favorite, where she was a project manager. Although we’ve both returned to self-employment, I enjoyed learning from her. I thought I knew the basics of project management, but Chris demonstrated how to do it at scale. Join...
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Jun 11, 2016 Carrie Dils
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I heart Kim Doyal (a.k.a. The WordPress Chick). I’m thrilled to have her back on the show (she joined me previously on Episode 50). I met Kim in my early days of working with WordPress and the Genesis Framework and it’s been fun to see how her business has evolved over the last few years. Engaging and down-to-earth, Kim hosts the WP Chick podcast and offers coaching services to her clients. Join us to hear what resources Kim’s using in her business and take a few pointers away for the way...
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May 31, 2016 Carrie Dils
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Meet Peter Suhm, a man with great entrepreneurial spirit. Traditional employment doesn’t quite suit him (I can relate!) and he’s tried his hand at various startup projects. One of these is the WP Pusher plugin, a WordPress plugin designed to ease a specific pain in a developer workflow (Git deployment). WP Pusher is not allowed in the WordPress plugin directory (tune in to hear why), which is a distinct disadvantage when it comes to visibility and promotion. I’ll discuss with Peter his...
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May 19, 2016 Carrie Dils
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If anyone knows the heart of an entrepreneur, it’s Bob Dunn. He transitioned his business to WordPress in 2008 and has never looked back. He’s also got a heart for those beginning with WordPress. His service offerings have varied of the years, but he’s really landed in his sweet spot with training. Join us for a discussion of Bob’s journey, how he’s decided what to try next each time he’s grown his business, what’s worked, and what’s hasn’t. Let’s learn with Bob!
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May 12, 2016 Carrie Dils
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Join Brian Casel and I to learn what exactly a productized service is and if it’s something you can apply in your business.
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May 9, 2016 Carrie Dils
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Join me with WP101 creator Shawn Hesketh. We talked about how WP101 has grown to where it is today, challenges of scaling an online training product, and cigars!
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Apr 29, 2016 Carrie Dils
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We're celebrating the 100th episode of the show! Also, guest Matt Medeiros gets real about his process for launching new ideas - when to launch and when to know to pull the plug.
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Apr 26, 2016 Carrie Dils
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Making the Leap to Self-Employment, Episode 99 by Carrie Dils
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Apr 15, 2016 Carrie Dils
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Storytelling and Selling, Episode 98 Aired on April 14th, 2016 with Chris Lema Leave a comment FacebookTweetLinkedInGoogle+ What the heck does storytelling have to do with selling yourself, your products or your services? If you ask this week’s guest, Chris Lema, he’ll tell that it has everything to do with selling. We all tell stories. Don’t believe me? Ask your mom if you ever lied as a kid. But there are other kinds of storytelling that can have power in business – ways to engage an...
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Guest Rebecca Gill
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Apr 8, 2016 Carrie Dils
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I believe a big part of success in my business comes from the fact that I hang around people who are smarter than I am. Does that mean I’m dumb? Of course not, but I know there are plenty of areas where I either don’t have experience or have a hard time seeing clearly because of my proximity to a situation. It’s why I preach relationships and community. I was thrilled to meet Brandy Lawson (a.k.a. TekGrl) at Pressnomics 2016. Brandy understands the importance of relationships in business...
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Apr 1, 2016 Carrie Dils
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Ever feel like you’re competing against every other WordPress developer, designer, or consultant out there? The reality is you’re not competing – you have a unique value proposition you bring to the table. There’re so many folks that don’t realize that. They keep lowering their prices, offering a wider variety of services, and doing their best to appeal to the masses. The sad result is that a lot of what you and I do for a living is viewed as a commodity. How can you charge what...
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Continuing on this season’s theme of growing your business skills, we’re spending this episode talking the importance of taking care of yourself. Maybe that sounds touchy-feely, or like it doesn’t have any place in a business discussion, but I can personally attest that taking care of yourself is one of the best investments you can ever make in your business. In this episode I’m chatting with Cory Miller and Pippin Williamson, creators of iThemes and Easy Digital Downloads,...
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Mar 13, 2016 Carrie Dils
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Relationships and the Role they play in Business Growth, Episode 94 Aired on March 10th, 2016 with Tom McFarlin View Transcript Join the Discussion Video Player 00:0000:00 We started of this season of the podcast talking about the importance of communication in business. In this episode, we continue in that vein to discuss the role relationships play in growing your business (and how poor relationships can cripple your success). Join me with WordPress guru and small business owner Tom McFarlin...
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Feb 19, 2016 Carrie Dils
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It’s hard to get started when you have no momentum – that’s true whether we’re talking about going to the gym after a long break or starting up a new project. When it comes to your business and making the leap to “what’s next,” maybe you don’t feel like you know enough to take the right steps, that you have no momentum to leverage. But what if you have momentum that you didn’t even realize? In this episode, Mendel Kurland joins me to talk about using previous successes (no...
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Feb 14, 2016 Carrie Dils
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Most freelancers begin as sole proprietors. It’s an inexpensive way to start, especially when you’re trying to land your first few clients or when freelancing is really just a side-gig. But as you start to grow, how do you know what type of legal business entity is right for you?
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Feb 5, 2016 Carrie Dils
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When your business is young and cash isn’t exactly pouring in, it’s tough to know when to take financial risks. Sometimes it’s a $40 risk on a plugin, sometimes it’s a $4,000 risk on hiring some help. But how do you make sure you’re taking the right risks? Being the owner/operator of your business means you will need take financial risks to grow, so the question is not “will I take risks”, but rather “how do I be smart about risks?” Join me on this episode with Brad Touesnard...